The new trend in the clothing industry will determine the success or failure of the entire industry!
In recent years, the running economy has brought about performance growth for sports brands; The implementation of the comprehensive two child policy has accelerated the development of the children’s clothing market; The increasing emphasis on close fitting clothing has led to the development of underwear brands… In such a fiercely competitive market, segmented markets have become inevitable, but clothing retail is currently in an unprecedented bottleneck period, and the development of enterprises is no longer a simple operation of one size fits all.
Consumers nowadays are no longer willing to pay excessive premiums, but are more willing to pay for hobbies and interests. Consumers will become more rational, which represents the occurrence of consumption upgrading. The demand for survival oriented consumption has transformed into an improvement oriented demand, and material oriented consumption has shifted towards service-oriented consumption. New forms of consumption have also quietly emerged.
The new middle class represented by the post-90s and post-00s generations is becoming the main consumer force of the times. The millennial generation has the characteristics of independence and individuality, daring to accept new things, and having their own unique views on trendy information. The impact on styling, pricing, and even the speed of the entire clothing procurement chain has been increasing. Brands should pay more attention to data analysis to track consumer preferences, make adjustments to their designs, and increase personalized experiences.
The fan economy is actually hiding the functionality of a product behind it, elevating emotions to a higher level. All businesses, especially brand marketing, must understand the true essence of the fan economy. The fan economy in the digital age is like dating, where the first step is to make consumers fall in love with the brand and always be excited.
The role of visual marketing VMD will become more apparent! Customers not only purchase goods, but also the experience of the purchasing process! Stores that do not pay attention to visual marketing will experience a decline in performance! Visual creativity can make stores more aesthetically pleasing, differentiated, and provide consumers with a better shopping experience** Visual creativity can enhance consumers’ awareness and interest in the brand, increase brand influence and customer loyalty to the brand. Good visual creativity can help brands or stores go longer and farther.
The future is an era that tests the integration of online and offline resources, which is the new retail era without any distinction between online and offline. The change of the Internet has changed people’s consumption mode from “product thinking” to “user thinking”. It is the mainstream to think from the customer’s standpoint, be customer oriented, and provide the products that customers want.
After 2000, the Internet natives are highly dependent on the Internet. Relying on traditional media channels such as print media and elevator building advertisements is no longer sufficient to attract their attention. On the contrary, rapidly emerging social networks are the most effective way for brands to vertically target young audiences. For the clothing industry, brands or terminal stores can actually become self media, create your circle of friends, interact with customers in multiple ways, and form customer loyalty.
Multi brand, full category, one-stop collection store that can meet diverse shopping needs, platform based collection store with incubation function, and lifestyle collection store with strong experience, showing a good development momentum. In the next 1-2 years, collection stores will be a key focus of investment attraction for shopping centers
Up to 75% of fashion retailers are planning to invest in labor by 2024. Leading fashion companies can use artificial intelligence to assist in creativity, design, and product development. For example, ZARA uses algorithms to filter large amounts of data to predict which products consumers like.
